We have a choice as communicators. We can be clear or we can bullshit.

George Tannenbaum, Creative Director

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.

Bill Bernbach

Google only loves you when everyone else loves you first

Wendy Piersall, new media expert

No amount of paid media will make a shit idea good

Home Agency

Of course strong creative drives sales… how do you think the film industry became a thing?

Samuel Brealey, Marketing Consultant

No-one will ever complain that you made something too easy to understand

Tim Radford, Science Editor, the Guardian newspaper

If someone else is doing something similar to what you’re doing, or looks or sounds like you, you’re both in trouble.

Vic Polkinghorne, founder – creative agency Sell!Sell!

You can have the best product in the world, but if you can’t market it it’s worth nothing

Touker Suleyman, Dragon Investor – Dragon’s Den

Leadership is getting people to do want you want them to do willingly – I also think that’s what copywriters do

Mark Budden, MBE, former bomb disposal officer (via Copy Capital 2018)

Write as little as it takes to be persuasive

David Abbott, copywriting genius