I didn’t invent the following – you’ll find it in lots of places on the internet – but I decided to re-share it because I’ve found it to be a useful tool in many B2B marketing cases… … A useful value proposition formula

The wonderful folks over at B2B Marketing magazine have kindly given me a couple of speaking slots at their biggest event of the year – B2B Ignite – which I understand was referenced as one of the top 10 conferences to attend by Entrepreneur.com. I’ll be focusing on the critical importance of … A build-up to a conference speech on creativity: There’s an inconvenient truth in B2B marketing, with a convenient solution

Every now and again I’ll share some other people’s articles that I’ve found incredibly useful – either to help inform my B2B marketing decision making, or to help debunk some of the ridiculous claims that pervade the B2B marketing profession. … 5 recommended quick reads for fellow B2B marketers

I love this sarchastic letter, published by the wonderful folks over at @WeAreSellSell  and targeted at those folks working in marketing who are still … Haha! I love this marketing letter

Last week I launched a new blog post series, in which I take a look at some of the current issues (or hype) facing B2B marketers while, at the same time, paying homage to some classic movies. The first instalment told an integrated marketing version of The Matrix. For ‘B2B Marketing – The Movie’ part 2, and just for fun, I bring you Sharon Stone’s most infamous outing… (pardon the pun :-). … B2B The Movie 2: B2Basic Instinct

Got people in your company that don’t take your marketing communications, such as your company website, seriously? Perhaps they’re not prioritising investment in it? There is a persuasion technique that might help, which you’ll get to in about 3 minutes if you keep reading… … An example of visual persuasion in action

I love movies and I love B2B marketing, so – entirely for fun – I thought I’d blend them together. Welcome to a new blog post series… ‘B2B The Movie’. … B2B The Movie 1: The Marketrix

[Warning: this blog post contains puerile references].

Last summer, when Pokémon Go was launched, I remember seeing a few marketing blog posts that proclaimed the pokémon craze presented holy-grail answers for all marketers … What all marketers can learn from Pokémon Go. (No, really)