I love movies and I love B2B marketing, so – entirely for fun – I thought I’d blend them together. Welcome to a new blog post series… ‘B2B The Movie’. … B2B The Movie 1: The Marketrix
Category: B2B Marketing
A marketing poem about pop-up mobile ads
From the fab book ‘Hey Whipple, Squeeze This’
What all marketers can learn from Pokémon Go. (No, really)
[Warning: this blog post contains puerile references].
Last summer, when Pokémon Go was launched, I remember seeing a few marketing blog posts that proclaimed the pokémon craze presented holy-grail answers for all marketers … What all marketers can learn from Pokémon Go. (No, really)
I love this ad
I love this ad, created by a DIY store – not just because it has found a really humorous and imaginative way to appeal to people that are good at creating actual things with their hands – but also because it provides a stark warning to marketers to avoid the absolute bullshit jargon that we are often prone to.
Professor Ritson’s classic critique of social media from 2015
A powerful analogy to help improve your marketing communications
What happens if someone throws a tennis ball at you? You catch it, of course. Dumb question.
But what happens if … A powerful analogy to help improve your marketing communications
The science of persuasion
If you’re a fellow marketer and haven’t yet seen this video, I highly recommend it… it provides some invaluable insights into persuasiveness.
Nail your rivals: I think this marketing trick is B2Brilliant
I promised when I set this blog up that I’d share a few tricks that you might be able to apply, tomorrow, to your B2B marketing work. Some of you may be using this technique regularly already but, if not, this is one of my fave tricks when writing sales presentations or other marketing literature… … Nail your rivals: I think this marketing trick is B2Brilliant
Bite-Sized Marcomms 