I love this sarchastic letter, published by the wonderful folks over at @WeAreSellSell  and targeted at those folks working in marketing who are still stuck on the whole ‘get customers to join the conversation’ mullarkey, or that believe that our brands have an overly-important role to play in our customers’ lives. It provides a helpful reminder to each of us not to get too carried away in our own brand hype. Zoom in and enjoy!

(By the way, it was written by a different Brian – not this Brian :-).