A build-up to a conference speech on creativity: There’s an inconvenient truth in B2B marketing, with a convenient solution

The wonderful folks over at B2B Marketing magazine have kindly given me a couple of speaking slots at their biggest event of the year – B2B Ignite – which I understand was referenced as one of the top 10 conferences to attend by Entrepreneur.com. I’ll be focusing on the critical importance of A build-up to a conference speech on creativity: There’s an inconvenient truth in B2B marketing, with a convenient solution

I love this ad

I love this ad, created by a DIY store – not just because it has found a really humorous and imaginative way to appeal to people that are good at creating actual things with their hands – but also because it provides a stark warning to marketers to avoid the absolute bullshit jargon that we are often prone to.