The wonderful folks over at B2B Marketing magazine have kindly given me a couple of speaking slots at their biggest event of the year – B2B Ignite – which I understand was referenced as one of the top 10 conferences to attend by Entrepreneur.com. I’ll be focusing on the critical importance of … A build-up to a conference speech on creativity: There’s an inconvenient truth in B2B marketing, with a convenient solution
Every now and again I’ll share some other people’s articles that I’ve found incredibly useful – either to help inform my B2B marketing decision making, or to help debunk some of the ridiculous claims that pervade the B2B marketing profession. … 5 recommended quick reads for fellow B2B marketers
Last week I launched a new blog post series, in which I take a look at some of the current issues (or hype) facing B2B marketers while, at the same time, paying homage to some classic movies. The first instalment told an integrated marketing version of The Matrix. For ‘B2B Marketing – The Movie’ part 2, and just for fun, I bring you Sharon Stone’s most infamous outing… (pardon the pun :-). … B2B The Movie 2: B2Basic Instinct
Got people in your company that don’t take your marketing communications, such as your company website, seriously? Perhaps they’re not prioritising investment in it? There is a persuasion technique that might help, which you’ll get to in about 3 minutes if you keep reading… … An example of visual persuasion in action
I love movies and I love B2B marketing, so – entirely for fun – I thought I’d blend them together. Welcome to a new blog post series… ‘B2B The Movie’. … B2B The Movie 1: The Marketrix
[Warning: this blog post contains puerile references].
Last summer, when Pokémon Go was launched, I remember seeing a few marketing blog posts that proclaimed the pokémon craze presented holy-grail answers for all marketers … What all marketers can learn from Pokémon Go. (No, really)
I love this ad, created by a DIY store – not just because it has found a really humorous and imaginative way to appeal to people that are good at creating actual things with their hands – but also because it provides a stark warning to marketers to avoid the absolute bullshit jargon that we are often prone to.