Definition of creativity [in business]: the generation of ideas which are both novel and useful

The Ideas Centre Group

Sometimes, people don’t buy products. They buy better versions of themselves.


My working definition of an insight: A revelatory breakthrough in your understanding of people’s lives that directs you to new ways in which to serve your customers.

Dr Helen Edwards, Founder – PassionBrands

Universal Studios summer vacay

This summer I finally delivered on a long-term promise to my kids, and took them to Universal Studios in Florida. #MemoriesForLife

Anyways, here’s a very quick advertising tribute to the water rides…

A quick advertising tribute to Universal Studios' water rides