No change in behaviour, no change in results
Alex M H Smith, strategist
No change in behaviour, no change in results
Alex M H Smith, strategist


Entertainment usually is the cost of admission to someone’s brain
Faris Jakob, renowned creative consultant (via Call to Action podcast, episode 116)

What part of our revenue engine is broken?
Do we need activity, or clarity?
Are we scaling, or testing?
Nuno Campos, marketing leader