Few things guarantee failure faster than the ‘safe’ option.
Lee Clow, Chairman TBWA\Worldwide
Author: bmmarketer
Just paying respects to Amazon’s recent ads
OK, so they seem to be a little bit obsessed with dressing people and animals, but this series of ads was fab…
Two more…
The business of show business is entirely based on how well you tell your story
Bobette Buster, writer and storytelling coach
This branding is gorgeous
For the uninitiated, (the brand isn’t that old yet), Spectacles is Snapchat’s new range of video glasses. I’m not a Snapchat user, but I can see these glasses being a real winner. Anyway, I just wanted to say how gorgeous I think their photography is. Check it out … This branding is gorgeous
My advertising thought for the day
B2B the movie 3: Jason and the Jargonauts
In the latest in my series of blog posts tenuously linking B2B marketing issues to classic movies (following The Marketrix and B2Basic Instinct), I thought it was high time I considered a modern version of a Greek tragedy. Welcome to Jason and the Jargonauts… … B2B the movie 3: Jason and the Jargonauts
Vegemite & Pizza Hut prove you can advertise people hating your product
A useful value proposition formula
I didn’t invent the following – you’ll find it in lots of places on the internet – but I decided to re-share it because I’ve found it to be a useful tool in many B2B marketing cases… … A useful value proposition formula
For marketers, every day is like groundhog day. We’ve got to drag our asses into work each day and remind people why they should buy our stuff
Bob Hoffman, the Ad Contrarian
Bite-Sized Marcomms 