Without trust it doesn’t matter how great your product or service is, no one will buy it
Rory Sutherland, Vice Chairman, Ogilvy & Mather
Author: bmmarketer
My advertising idea for a tennis school
My advertising idea for candy floss
An advertising idea for Wimbledon week
A post about Dumbledore, Schwarzenegger, gnomes and what truly marks out the greatest B2B marketing communicators
In Harry Potter and the Chamber of Secrets, in response to renewed revelations … A post about Dumbledore, Schwarzenegger, gnomes and what truly marks out the greatest B2B marketing communicators
I really like this example of creative B2B marketing
These adverts pack a punch
This is one of my favourite ad campaigns of late (from the Miami Ad School) for youth suicide hotline The Trevor Project. A brilliantly simple and effective way of driving home the anti-bullying and anti-persecution message ‘words can kill’. Bravo…
Marketing myopia – a must-know theory for all marketers
If you are a B2B marketer that is focused on brand strategy and service development, I heartily recommend the video on this page in the Harvard Business Review to all fellow B2B marketers >
Advertising idea for a harp brand
B2B the movie 4: Bridget Bones’s To-Do List
I know for a fact that many B2B marketers are quietly worried about … B2B the movie 4: Bridget Bones’s To-Do List
Bite-Sized Marcomms 