Every now and again I’ll share some other people’s articles that I’ve found incredibly useful – either to help inform my B2B marketing decision making, or to help debunk some of the ridiculous claims that pervade the B2B marketing profession. … 5 recommended quick reads for fellow B2B marketers
I love this sarchastic letter, published by the wonderful folks over at @WeAreSellSell and targeted at those folks working in marketing who are still … Haha! I love this marketing letter
I bought some new reading glasses yesterday. (This is the first blog post I’ve written in a month that I’m entirely sure I know what I’ve written ;-). The glasses came with a free sample of Zeiss lens cleaners. Given it was free, and just for fun, I thought I’d return the compliment with a free advertising idea.
In terms of my inspiration for the ad, the individual lens cleaners come in a handy little sachet, a bit like a… ahem.
The value of a company is the sum of the problems you solve together
Martin Lorentzon, Co-Founder, Spotify
A quick post to pay homage to possibly my favourite ad campaign of the last few years – from London Estate Agents ‘Marsh & Parsons’ … My favourite recent ad campaign
Last week I launched a new blog post series, in which I take a look at some of the current issues (or hype) facing B2B marketers while, at the same time, paying homage to some classic movies. The first instalment told an integrated marketing version of The Matrix. For ‘B2B Marketing – The Movie’ part 2, and just for fun, I bring you Sharon Stone’s most infamous outing… (pardon the pun :-). … B2B The Movie 2: B2Basic Instinct
Everyone hates advertising, ’til they lose their cat
David Droga, Creative Legend!
Bite-Sized Marcomms 