Take the conventions of your category, and fuck with them a little bit
Doug Kessler, Creative Director & Co-Founder, Velocity Partners
Take the conventions of your category, and fuck with them a little bit
Doug Kessler, Creative Director & Co-Founder, Velocity Partners
A message either does or doesn’t grip our interest
Sally Hogshead, advertising legend and NY Times best-selling author
It was the summer solstice this week in the northern hemisphere – the longest day of the year and the official start of summer. One Minute Briefs did a brief to come up with ad ideas. Here’s one of my cheeky efforts 😉

I’m blessed with Scots-Irish heritage. In particular, I’m blessed with … My advertising ode to summer
Anything’s possible, if you’ve got enough nerve
JK Rowling
It was World Meat Free Day earlier this week. The idea behind it was to raise awareness of the harm that too much red meat can do to our health, but also to the environment. Livestock are one of the world’s largest sources of carbon emissions.
@OneMinuteBriefs consequently put out a brief to come up with some ad ideas to raise awareness of the day. Here is one I came up with…

And here’s another…
… A couple of ad ideas for World Meat Free Day