Author: bmmarketer
A useful value proposition formula
I didn’t invent the following – you’ll find it in lots of places on the internet – but I decided to re-share it because I’ve found it to be a useful tool in many B2B marketing cases… … A useful value proposition formula
For marketers, every day is like groundhog day. We’ve got to drag our asses into work each day and remind people why they should buy our stuff
Bob Hoffman, the Ad Contrarian
An advertising concept for a ‘kettles’ brand
A guerrilla ad response to last week’s news
President Trump withdrew the USA’s support for the Paris climate agreement last week. I’m disappointed. I understand the need to protect today’s jobs, but I fear for the planet we will leave to our kids and their kids. We only get one shot at living on this planet.
It’s not much of a protest but, as is my way, here is quick (and very rough) idea for a guerrilla marketing response from an ice pole brand…
This Amnesty campaign really moved me
Having an important message means nothing, if nobody notices or cares
Sally Hogshead, advertising legend and NY Times best-selling author
A couple of gorgeous variations on a theme
I saw some folks tweeting about these ads this week, both of which use ‘time jumping’ as a storytelling device. They’re both gorgeous, although the Lacoste one is my fave 🙂
A build-up to a conference speech on creativity: There’s an inconvenient truth in B2B marketing, with a convenient solution
The wonderful folks over at B2B Marketing magazine have kindly given me a couple of speaking slots at their biggest event of the year – B2B Ignite – which I understand was referenced as one of the top 10 conferences to attend by Entrepreneur.com. I’ll be focusing on the critical importance of … A build-up to a conference speech on creativity: There’s an inconvenient truth in B2B marketing, with a convenient solution
The creative adult is the child who has survived
Ursula K. Le Guin
Bite-Sized Marcomms 