Nobody reads ads. People read what interests them, and sometimes it’s an ad
Howard Luck Gossage, advertising legend
Author: bmmarketer
My rough advertising idea for ‘fingerless gloves’
A quick advertising idea for a deodorant brand
A fun piece of B2C marketing from a few years ago – follow the frog
A quick ad idea for a landmine charity
The simplest, best marketing communications reminder ever?
Just about the simplest, most helpful marketing communications tool I ever happened upon (and have used ever since), came from possibly the most creative communicator of our generation – Dave Trott. Below I’ll summarise how I use the tool to inform my B2B marketing, but first, a few words about Dave…. … The simplest, best marketing communications reminder ever?
An ad idea for noise cancelling headphones
Just for fun, my favourite ad of the week
Rules are what the artist breaks; the memorable never emerged from a formula.
Bill Bernbach, advertising legend
Bite-Sized Marcomms 