The value of a company is the sum of the problems you solve together
Martin Lorentzon, Co-Founder, Spotify
My favourite recent ad campaign
A quick post to pay homage to possibly my favourite ad campaign of the last few years – from London Estate Agents ‘Marsh & Parsons’ … My favourite recent ad campaign
An advertising idea for Stonehenge
B2B The Movie 2: B2Basic Instinct
Last week I launched a new blog post series, in which I take a look at some of the current issues (or hype) facing B2B marketers while, at the same time, paying homage to some classic movies. The first instalment told an integrated marketing version of The Matrix. For ‘B2B Marketing – The Movie’ part 2, and just for fun, I bring you Sharon Stone’s most infamous outing… (pardon the pun :-). … B2B The Movie 2: B2Basic Instinct
Everyone hates advertising, ’til they lose their cat
David Droga, Creative Legend!
Ad idea for a UK domestic airline
Background: ‘average speed checks’ plague Britain’s major motorways, bringing traffic … Ad idea for a UK domestic airline
Advertising idea for a lawn seed brand
Design is thinking made visual
Saul Bass, Oscar-winning filmmaker
An example of visual persuasion in action
Got people in your company that don’t take your marketing communications, such as your company website, seriously? Perhaps they’re not prioritising investment in it? There is a persuasion technique that might help, which you’ll get to in about 3 minutes if you keep reading… … An example of visual persuasion in action
Bite-Sized Marcomms 