Tag: creativity

Definition of creativity [in business]: the generation of ideas which are both novel and useful

The Ideas Centre Group

Advertising

Universal Studios summer vacay

This summer I finally delivered on a long-term promise to my kids, and took them to Universal Studios in Florida. #MemoriesForLife

Anyways, here’s a very quick advertising tribute to the water rides…

A quick advertising tribute to Universal Studios' water rides

Campaigns

Dramatic packaging

A bit of a gimmick, but I always loved this packaging idea from back in the day by Sony, to launch their waterproof MP3 player. Really eye-catching.