A bit of a gimmick, but I always loved this packaging idea from back in the day by Sony, to launch their waterproof MP3 player. Really eye-catching.
Dramatic packaging
Bite-Sized Marcomms
Tips, tricks and trade secrets: a celebration of marketing communications, branding and advertising (with some specific advice on B2B marketing plus a bunch of advertising concepts, just for fun)
Bite-Sized Marcomms 