Advertising is just telling lots of people about the stuff you make and why it’s worth buying.
Dave Dye, advertising legend
Advertising is just telling lots of people about the stuff you make and why it’s worth buying.
Dave Dye, advertising legend

Courtesy of Professor Mark Ritson… … The top 10 factors driving marketing communications effectiveness
One of the bravest campaigns I’ve seen in a while – online security brand Kaspersky wanted to dramatise how exposed we feel without connectivity. Punchy stuff!
People don’t want nails – they want to hang their picture on a wall
Giles Edwards, Managing Director – Gasp
Getting your product known isn’t the answer. Getting it wanted is the answer.
Bill Bernbach, advertising legend