Campaigns

The Aussies and their beer ads!

Advertising is just telling lots of people about the stuff you make and why it’s worth buying.

Dave Dye, advertising legend

Campaigns

Brilliant ad campaign by Cambridge University

… Brilliant ad campaign by Cambridge University

Campaigns

I like the attitude of this gym brand advert

B2B Marketing

The top 10 factors driving marketing communications effectiveness

Courtesy of Professor Mark Ritson… … The top 10 factors driving marketing communications effectiveness

Campaigns

Ballsy campaign!

One of the bravest campaigns I’ve seen in a while – online security brand Kaspersky wanted to dramatise how exposed we feel without connectivity. Punchy stuff!

People don’t want nails – they want to hang their picture on a wall

Giles Edwards, Managing Director – Gasp

Campaigns

OUTDOOR MEDIA ISN’T DEAD

Campaigns

Fun ad for a washing-up liquid brand

Getting your product known isn’t the answer. Getting it wanted is the answer.

Bill Bernbach, advertising legend