Very often the biggest challenge for a communicator is not in providing a meritorious case but in convincing recipients to devote their limited time and energy to considering its merits.
Dr Robert Cialdini
Tag: creativity
Le Trefle – Emma – toilet paper ad
Love this: computers vs creativity
1964 agency advert, via @BenKayWriter and @v_praveen
The Economist t-shirt
Great radio station advert
There’s only one not-so-secret formula that I know: do good work and share it with people.
Austin Kleon, writer and artist
Travel faux pas – a nice campaign idea from Brita
Experiential agency, Sense London, came up with a lovely campaign idea for Brita’s reusable water bottle. Travelling on public transport without water is a major ‘travel faux pas’. To bring that idea to life, they … Travel faux pas – a nice campaign idea from Brita
Just in case you missed it: The Box
Bite-Sized Marcomms 