Experiential agency,  Sense London, came up with a lovely campaign idea for Brita’s reusable water bottle. Travelling on public transport without water is a major ‘travel faux pas’. To bring that idea to life, they celebrated lots of other travel faux pas, and to round it off they put on a comedy show using a popular UK comedian to poke fun at travel faux pas. I admire their big thinking…

(By the way, I’ve worked with Sense London on an award-winning campaign – I couldn’t recommend them highly enough!)