Getting your product known isn’t the answer. Getting it wanted is the answer.
Bill Bernbach, advertising legend
Tag: creativity
Fun ad for a washing-up liquid brand
Loving Ikea’s new UK Xmas ad
Adidas’ beautiful campaign for the Beijing Olympics
I imagine that this ad campaign tapped heavily into national pride associated with the Beijing Olympic campaign. They show (powerfully in my opinion) a nation coming together to support its heroes. They look amazing too – I’m a fan!
More here… … Adidas’ beautiful campaign for the Beijing Olympics
If everyone thinks the same way, everyone will get stuck in the same place
Scott Page, Complexity Scientist
Classic Jeep ad
Paris airport ads: Beware fake taxis
Eye-catching ad for a home security brand
Definition of creativity [in business]: the generation of ideas which are both novel and useful
The Ideas Centre Group
Bite-Sized Marcomms 