I imagine that this ad campaign tapped heavily into national pride associated with the Beijing Olympic campaign. They show (powerfully in my opinion) a nation coming together to support its heroes. They look amazing too – I’m a fan!
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I imagine that this ad campaign tapped heavily into national pride associated with the Beijing Olympic campaign. They show (powerfully in my opinion) a nation coming together to support its heroes. They look amazing too – I’m a fan!
More here…