Copy is a direct conversation with a consumer
Shirley Polykoff, copywriter (H/T Vikki Ross)
A speech reminds us that words, like children, have the power to make dance the dullest beanbag of a heart.
Peggy Noonan – President Reagan’s primary speechwriter
The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.
William Arthur Ward, writer