I really admire this hard-hitting Christmas campaign from domestic violence charity Refuge. I think the reversible poetry – which raises awareness of a spike in domestic violence during the holiday season – is really clever, really engaging and really poignant. Wow! … Hard-hitting domestic violence campaign
We’ve lost count of the number of companies run by ‘passionate, dedicated and committed teams’. Or ‘world-class leaders in their field’. Don’t over do it. Too much description makes you sound desperate or pushy…
Find your story and tell it simply. The facts are always more interesting than the flim-flam. We’re absolutely, utterly, passionate about that.
A Thousand Monkeys, writing agency
We have a choice as communicators. We can be clear or we can bullshit.
George Tannenbaum, Creative Director
