Every piece of communication is about one thing. There are no newspaper articles with the headline ‘A list of various things a government might do and the possible outcomes’.
Tim Philips, author – ‘Talk Normal’
Tag: copywriting
A brilliant & hilarious copywriting speech by Ryan Wellman
Make it smart because your audience is. Make it beautiful because elegance inspires and endures. Make it fun because, well, why not?
Lee Clow, Chairman – TBWA\Worldwide
Another one of bookstore Waterstones’ brilliant ads
All communication is about what’s heard, not what’s said.
Dave Trott, creative legend
