
Tag: copywriting


Classic Wall Street Journal advert


Brilliant copywriting by Honda

Interesting business. Interesting ad.
Irn Bru Xtra, LOL

This ad caused controversy…
…it was accused of fat-shaming, although the Cancer research charity behind it responded by pointing out their ads were simply stating facts, and that raising awareness of the issue is critical. Whatever our individual perspectives, it shows the power of communications (and demonstrates the power of omission to intrigue and draw the reader in).
Resonant print ads by the Royal British Legion

Classic watch advert
Speech is a powerful lord … it can stop fear and banish grief and create joy and nurture pity
Gorgias, Ancient Greek philosopher