This ad caused controversy…

…it was accused of fat-shaming, although the Cancer research charity behind it responded by pointing out their ads were simply stating facts, and that raising awareness of the issue is critical. Whatever our individual perspectives, it shows the power of communications (and demonstrates the power of omission to intrigue and draw the reader in).

Speech is a powerful lord … it can stop fear and banish grief and create joy and nurture pity

Gorgias, Ancient Greek philosopher

Words are, in my not-so-humble opinion, our most inexhaustible source of magic. Capable of both inflicting injury, and remedying it

Albus Dumbledore

In advertising, we don’t buy attention. We simply buy the right to earn people’s attention.

Mike Follett, Managing Director – Lumen Research