Copy is a direct conversation with a consumer

Shirley Polykoff, copywriter (H/T Vikki Ross)

A speech reminds us that words, like children, have the power to make dance the dullest beanbag of a heart.

Peggy Noonan – President Reagan’s primary speechwriter

The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.

William Arthur Ward, writer