Every piece of communication is about one thing. There are no newspaper articles with the headline ‘A list of various things a government might do and the possible outcomes’.

Tim Philips, author – ‘Talk Normal’

Make it smart because your audience is. Make it beautiful because elegance inspires and endures. Make it fun because, well, why not?

Lee Clow, Chairman – TBWA\Worldwide

All communication is about what’s heard, not what’s said.

Dave Trott, creative legend