Advertising is salesmanship in print
John E Kennedy, copywriter
Tag: copywriting
Fun copywriting
I’m conscious this will probably only make sense to English language speakers that just happen to be Bon Jovi fans… but if you fall into that group, then this is pretty funny once to spot it 😂
Brilliant advert by a guitar brand
Classic Nike advertising: cushioning
Classic Porsche copywriting
This is why copywriting is a brand’s weapon
Alternative descriptions of the same reality evoke different emotions and different associations.
Daniel Kahnemann
Bite-Sized Marcomms 