Fun flowers advert from UK supermarket chain Waitrose

Published to coincide with Valentine’s Day.

via copywriting supremo Vikki Ross

Classic Weetabix advert

First, say it straight. Then say it great.

Luke Sullivan, advertising legend

Everything’s better on the beach – Sally

There is nothing more interesting to us humans than ourselves … tell their stories, using their words.

Carolyn Barclay, copywriter

Campaigns

copywriting