What keeps people reading is when you say things that are surprising but relevant
Drayton Bird, copywriting legend
Tag: copywriting
These grocery delivery brand adverts make me smile :-)
I love this advertising campaign by a DIY retail chain
B&Q’s ‘you don’t buy a life you build one’ campaign. Check it out…
… I love this advertising campaign by a DIY retail chainOne of my fave ever adverts
Honda – Keep Up
Make your words work. Make your words count. And make your words dance.
Vikki Ross, copywriter
Clever print advert, from FedEx
Irn Bru Xtra, LOL
Nice, from UK independent newspaper, The Guardian
via TheDrum. Work by creative agency, OLIVER
I love this copywriting
You can lure people by arousing their curiosity, but the best way to keep them interested is to offer them something different.
Jurgen Wolff, scriptwriter
Bite-Sized Marcomms 