For marketers, every day is like groundhog day. We’ve got to drag our asses into work each day and remind people why they should buy our stuff

Bob Hoffman, the Ad Contrarian

A guerrilla ad response to last week’s news

President Trump withdrew the USA’s support for the Paris climate agreement last week. I’m disappointed. I understand the need to protect today’s jobs, but I fear for the planet we will leave to our kids and their kids. We only get one shot at living on this planet.

It’s not much of a protest but, as is my way, here is quick (and very rough) idea for a guerrilla marketing response from an ice pole brand…

A guerrilla marketing response idea to the US withdrawal from the Paris Agreement