A guerrilla ad response to last week’s news

President Trump withdrew the USA’s support for the Paris climate agreement last week. I’m disappointed. I understand the need to protect today’s jobs, but I fear for the planet we will leave to our kids and their kids. We only get one shot at living on this planet.

It’s not much of a protest but, as is my way, here is quick (and very rough) idea for a guerrilla marketing response from an ice pole brand…

A guerrilla marketing response idea to the US withdrawal from the Paris Agreement

Having an important message means nothing, if nobody notices or cares

Sally Hogshead, advertising legend and NY Times best-selling author

A build-up to a conference speech on creativity: There’s an inconvenient truth in B2B marketing, with a convenient solution

The wonderful folks over at B2B Marketing magazine have kindly given me a couple of speaking slots at their biggest event of the year – B2B Ignite – which I understand was referenced as one of the top 10 conferences to attend by Entrepreneur.com. I’ll be focusing on the critical importance of A build-up to a conference speech on creativity: There’s an inconvenient truth in B2B marketing, with a convenient solution

The creative adult is the child who has survived

Ursula K. Le Guin