Heinz’s hidden spots
Are your marketing communications remarkable?
You have to win the internet, every day
Bryan Rhoads, senior tech marketer
The Gift – lovely advert from McDonald’s
I love this cheeky advert by a headache brand
In communications, no attention = no impact
When no attention is paid to an ad, the ad can have no positive impact on business outcomes. It’s actually that straightforward. No attention. No impacts.
Karen Nelson-Field, advertising viewability expert
Striking 1664 beer adverts

Celebrating their sponsorship of London Fashion Week. Check out the full series…
… Striking 1664 beer adverts
Fun flowers advert from UK supermarket chain Waitrose

Published to coincide with Valentine’s Day.
via copywriting supremo Vikki Ross
There’s a lesson in here for all professional communicators…
These tips apply to so many forms of marketing communication, not just speeches…
Creativity is less about bringing order to the chaos and more about injecting a bit of chaos into the ordinary.
Lee Clow, legendary ad man
