Make your marketing campaigns entertaining
Entertainment usually is the cost of admission to someone’s brain
Faris Jakob, renowned creative consultant (via Call to Action podcast, episode 116)
Cheeky Burger King Whopper advert
Beautifully simple advert for Lime TicTacs
Key questions for marketing leaders…
What part of our revenue engine is broken?
Do we need activity, or clarity?
Are we scaling, or testing?
Nuno Campos, marketing leader
Audience reaction is what truly matters
It’s not about who writes it, it’s about who spots it
John Webster, advertising legend
This IKEA beds campaign is so cheeky!
Lovely copywriting in this classic Porsche advert
Marketing communications better entertain or otherwise add value
We (marketers) forget that nobody’s seeking it (our advertising) out. They don’t want to see it. People fast forward through ads
Amy Ferguson, Chief Creative Officer TBWA\Chiat\Day New York (via Call to Action podcast episode 85)
Bite-Sized Marcomms 