Vattenfall, with Samuel L Jackson
Motherf***ing windfarms – love this energy ad
This is a pretty good definition of great marketing writing too
What is great oratory after all but the distillation of emotions into exact words
A Robert Harris quote from his novel, Lustrum
Nice copywriting by a home-cooked fast food brand
A nice punchline in this TV channel advert
Creating value for customers is critical
Cost cutting is finite (as a sustainable strategy), whereas value creation for customers is infinite.
Professor Malcolm McDonald, renowned marketing expert
Classic Jaguar advert
I like this billboard I snapped on the London Underground
London Underground communicating that they’d reduced delays by 40%, to speed up journey times
Strategy is about deciding what to change
No change in behaviour, no change in results
Alex M H Smith, strategist
Bite-Sized Marcomms 