…an observation framed in such a way that it changes understanding of the situation and suggests action
Jem Fawcus, CEO – Firefish
What is an insight?
The riskiest thing we can do is just maintain the status quo.
Bob Iger, Chairman – Disney
This peanut butter advert made me smile
Jif, the return
Information is only useful when it can be understood
Muriel Cooper, Art Director – MIT Press
If no-one truly hates an idea, it’s highly likely that no-one truly loves it either
Unknown
How Samsung tried to do its bit to reduce gaming bullying
This charity campaign was really special…
The Kiyan Prince Foundation
Bite-Sized Marcomms 