If asking “what do we want this ad to say” comes before answering “what do we want the audience to do,” your chances of saying something irrelevant increase exponentially.
Lee Clow, advertising legend
Another classic Nike ad
A nice bit of nostalgia
40 years of Vodafone in the UK
It might just be me, but I think this advert is fun :-)
(Old Spice endless ambassador advert)
Classic Christmas ad from Hovis Bread
I love the bravery of this advert
First, say it straight. Then say it great.
Luke Sullivan, advertising legend
Eye-catching mattress advert
Mailchimp your marketing :-)
A really nice example of a B2B brand-building marketing campaign. It’s fun, shows the product benefits, and gets the brand name out there repeatedly.
Your marketing output had better be interesting…
There’s no limit to the number of people who won’t watch something they don’t want to watch
Peter Fincham, Director of Television, ITV
