Messaging isn’t about trying to persuade people they’re hungry. It’s about finding hungry people. And giving them a big juicy steak to focus on.
Peter Whent, copywriter
When Skittles apologised, LOL
This is also true of brands, if we under-invest in them
Without sun and water, crops fail
Princess Margaret, in the Netflix series ‘The Crown’
A famous and fabulous use of analogy in communications
Sex, tea, and consent…
The Mime: classic Bose advert for noise cancelling headphones
Advertisers who know what they’re doing don’t lie. They find the truth and tell it in a dramatic way.
Mark Pollard, creative strategist
Classic Porsche copywriting
This is why copywriting is a brand’s weapon
Alternative descriptions of the same reality evoke different emotions and different associations.
Daniel Kahnemann
Bite-Sized Marcomms 