When no attention is paid to an ad, the ad can have no positive impact on business outcomes. It’s actually that straightforward. No attention, no impact.
Karen Nelson-Field, advertising viewability expert
Striking 1664 beer adverts
Celebrating their sponsorship of London Fashion Week. Check out the full series…
… Striking 1664 beer adverts
Fun flowers advert from UK supermarket chain Waitrose
Published to coincide with Valentine’s Day.
via copywriting supremo Vikki Ross
There’s a lesson in here for all professional communicators…
These tips apply to so many forms of marketing communication, not just speeches…
Creativity is less about bringing order to the chaos and more about injecting a bit of chaos into the ordinary.
Lee Clow, legendary ad man
Stunning artwork and branding, from Magnum
‘Best practice’ is just a pleasanter way of saying ‘what all the other shitheads are doing.’
Bob Hoffman, advertising legend
