The outperformance of design-led companies suggests that good design continues to be good business
McKinsey & Co, 2018
Category: Quotes
If a brand fails to differentiate, customers have no basis for choosing it over others.
David Aaker, Professor Emeritus, UC Berkeley
Shit delivered at the speed of light is still shit
David Abbott, advertising legend
Marketers should never lose touch with a customer’s reality
I’m a huge fan of Bob Hoffman – aka The Ad Contrarian. Here’s just one of the provocatively-put, but in my opinion helpful, reminders he has for us marketers … Marketers should never lose touch with a customer’s reality
Getting a product known isn’t the answer. Getting it wanted is the answer.
Bill Bernbach, advertising legend
We don’t have to win. We just have to make you lose.
Maurice Saatchi, co-founder, Saatchi & Saatchi
The only way to persuade someone
Personal persuasion can’t be about what I, the persuader, want. The only way to persuade anyone of anything is to talk to people about what they want, and show them how to get it.
James C Crimmins, PhD. Chief Strategy Officer & worldwide brand-planning Director, DDB Chicago
Market unto others as you would have them market unto you
Doug Kessler, renowned copywriter and keynote speaker
The most valuable advertising commodity isn’t reach or media spend, it’s attention
Hamish Cameron, Strategy Director, BBH Los Angeles
[In business] Strength lies in differences, not in similarities
Stephen Covey, best-selling author of the ‘The 7 Habits of Highly Effective People‘
Bite-Sized Marcomms 