Good marketing makes the company look smart

Great marketing makes the customer feel smart

Joe Chernov

Great design is a great idea told simply

Frank Bright & Abel, branding agency

Say what you want to say in words your mum could understand

Philip Almond, Director – Marketing and Audiences, BBC

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Leo Burnett, advertising legend