Work hard, have fun, be nice, play fair, dream big. But we only get one chance at this life. If you’re going to play this game, play it to win.
Robert Herjavec, Canadian businessman and TV personality
Category: Quotes
Trying harder is rarely the route to success. Being smarter is.
Al Ries & Jack Trout, marketing gurus
To win big, you sometimes have to take big risks
Bill Gates
Brands aren’t a guarantee of perfection. But they are a good indicator of non-crapness.
Rory Sutherland, Vice Chairman – Ogilvy
To win people over, speak to their wants and needs
Nancy Duarte, communications expert
Nonconformists rule
The people we tend to describe as ‘creative’ tend to be part of a minority of challenging thinkers. The fact that they diverge from the norm is exactly what makes their minds valuable. Being different is what helps them come up with ideas that just aren’t accessible to those who live within the norm.
Dave Birss, creativity expert
Every piece of communication is about one thing. There are no newspaper articles with the headline ‘A list of various things a government might do and the possible outcomes’.
Tim Philips, author – ‘Talk Normal’
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
Bill Bernbach, advertising legend
Science and technology revolutionize our lives, but memory, tradition and myth frame our response.
Arthur M Schlesinger, historian
A danger of too much focus on short-term ROI
I have never once seen short term ROI declared to the stock market, it is not a key metric. It is does not effect the share price, it does not have a direct impact on year-on-year profitable growth. It’s a great metric for making sure your media budget is efficient.
Gain Theory
Bite-Sized Marcomms 