I adore pretty things and witty words.

Kate Spade, fashion designer (RIP)

As people are bombarded by never-ending streams of sales messages, creativity can act as a road block that seizes attention. Clever, emotive creative that is well-planned and well-executed can inspire audiences and motivate them to act.

Phillip Ludgate – Media Director

In an increasingly crowded marketplace, fools will compete on price. Winners will find a way to create lasting value in the customer’s mind.

Tom Peters, management guru

It is not enough to be right. You have to persuade others you are right.

Jim Carroll, ex-Chairman, BBH

A writer without interest of sympathy for the foibles of his fellow man is not conceivable as a writer.

Joseph Conrad

Does your brand sound desperate?

We’ve lost count of the number of companies run by ‘passionate, dedicated and committed teams’. Or ‘world-class leaders in their field’. Don’t over do it. Too much description makes you sound desperate or pushy…

Find your story and tell it simply. The facts are always more interesting than the flim-flam. We’re absolutely, utterly, passionate about that.

A Thousand Monkeys, writing agency

Many of the results and benefits of marcom activity appear not in metric dashboards but inside people’s heads.

Samuel Scott, marketing columnist and consultant

If you want to improve any aspect of marketing you need to understand how consumers think.

Phil Graves, psychology and behaviour expert

A brand is a promise of a certain kind of consistency and continuity over time

Virginia Postrel, news columnist