An idea is anything that changes the selling message from mere information to persuasive communication
Suzanne Pope, advertising expert
Category: Quotes
Trial and error is good, but not forever
“By definition chance cannot lead to long term gains (it would no longer be chance); trial and error cannot be unconditionally effective: errors cause planes to crash, buildings to collapse, and knowledge to regress.”
Nassim Taleb, highly regarded scholar & statistician
My philosophy about advertising is rather simple. I believe in giving consumer the facts about the product and making those facts fascinating.
David Ogilvy, advertising legend
If people can’t understand it, it’s not working
“Information design is presenting information in a structured way to effectively communicate a particular subject with clarity and efficiency.
Don’t just tell when you can show … but, in successful visualisation, seeing must lead to understanding. And, as in any other medium, it much engage, inform and inspire us.”
Graham Roberts, Senior Graphics Editor, The New York Times
There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.
Milton Glaser, famed designer behind the I ❤ NY logo and Obama’s iconic campaign poster
Passion. Risk. Tenacity. Consistency. This is my professional history.
Giorgio Armani
The best time to repair the roof is when the sun is shining
John F. Kennedy
It’s the same with marketing problems…
As any doctor can tell you, the most crucial step toward healing is having the right diagnosis. If the disease is precisely identified, a good resolution is far more likely.
Dr Andrew Weil, physician
“The secret really is observation … observe what is going on … try and figure out how people are thinking. Try and determine their day. Then people will understand [what you’re saying]”
Sam Cooke, when asked the secret of his inspiration and huge success in songwriting
The mind is like a parachute, it has to be open to work.
Frank Zappa, musician and composer
Bite-Sized Marcomms 