In advertising, we don’t buy attention. We simply buy the right to earn people’s attention.
Mike Follett, Managing Director – Lumen Research
Category: Quotes
Be different and distinctive
“The more people that do the same thing, the less different and distinctive it becomes. And the less different and distinctive it becomes, the less effective it is. And that’s a real imperative towards innovative thought and innovative action.”
Murray Calder, strategist
We don’t want to push our ideas on to customers, we simply want to make what they want.
Laura Ashley, fashion and home design legend
An idea is anything that changes the selling message from mere information to persuasive communication
Suzanne Pope, advertising expert
Trial and error is good, but not forever
“By definition chance cannot lead to long term gains (it would no longer be chance); trial and error cannot be unconditionally effective: errors cause planes to crash, buildings to collapse, and knowledge to regress.”
Nassim Taleb, highly regarded scholar & statistician
My philosophy about advertising is rather simple. I believe in giving consumer the facts about the product and making those facts fascinating.
David Ogilvy, advertising legend
If people can’t understand it, it’s not working
“Information design is presenting information in a structured way to effectively communicate a particular subject with clarity and efficiency.
Don’t just tell when you can show … but, in successful visualisation, seeing must lead to understanding. And, as in any other medium, it much engage, inform and inspire us.”
Graham Roberts, Senior Graphics Editor, The New York Times
There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.
Milton Glaser, famed designer behind the I ❤ NY logo and Obama’s iconic campaign poster
Passion. Risk. Tenacity. Consistency. This is my professional history.
Giorgio Armani
The best time to repair the roof is when the sun is shining
John F. Kennedy
Bite-Sized Marcomms 