it’s helpful, in the context of marcomms effectiveness, to separate ‘liking’ from ‘wanting’ as they’re different neural pathways. It’s perfectly possible to like something yet not want it.
Phil Barden, author – decoded
Category: Quotes
You’re only going to be as good as the stuff you surround yourself with
Austin Kleon, writer and artist
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
Successful persuasion depends on an audience’s being able to identify with the speaker
Sam Leith, rhetoric expert
You wouldn’t seek advice about condoms from the Pope
Guillermo del Toro, Film Director
Want to get shared? Tap into strong emotions
Mild emotions don’t tend to go viral.
Andre Redelinghuys, Founder – Attention Labs
The cure for boredom is curiosity. There is no cure for curiosity.
Dorothy Parker, poet & writer
You have to make some noise if you want to get heard
Sherlock Holmes’ mother, in ‘Enola Holmes’
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
Warren Buffet
Bite-Sized Marcomms 