You have to make some noise if you want to get heard
Sherlock Holmes’ mother, in ‘Enola Holmes’
Category: Quotes
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
Warren Buffet
If you’re going to take up people’s time, you might as well make it worth it.
Gerry Graf, advertising legend
Building brands is the same for companies and musicians
“What’s the secret for an artist to have a long career today? Quality — of everything you do. Make quality the priority, not speed … Dre says we’re seeing a lot of quantity over quality right now … If you don’t want to be disposable, take care of the art.”
Jimmy Iovine, music industry legend
A strategy that is easily copied fails fast
Dan Wallace, co-author – The Physics of Brand
Your brand has to get noticed
If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Leo Burnett, advertising legend
You earn reputation by trying to do hard things well.
Jeff Bezos, founder – Amazon
The more that you read, the more things you will know. The more that you learn, the more places you’ll go.
Dr Seuss
Do we know what drives our customers?
“Nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at the core of his being.”
Bill Bernbach, advertising legend
Don’t advertise a mood. Invoke it. By giving someone advance warning of an emotion, you inoculate them from it.
Jay Heinrichs, paraphrased from his book ‘Thank you for arguing’
Bite-Sized Marcomms 