Successful persuasion depends on an audience’s being able to identify with the speaker
Sam Leith, rhetoric expert
Successful persuasion depends on an audience’s being able to identify with the speaker
Sam Leith, rhetoric expert
You wouldn’t seek advice about condoms from the Pope
Guillermo del Toro, Film Director
Mild emotions don’t tend to go viral.
Andre Redelinghuys, Founder – Attention Labs
The cure for boredom is curiosity. There is no cure for curiosity.
Dorothy Parker, poet & writer
You have to make some noise if you want to get heard
Sherlock Holmes’ mother, in ‘Enola Holmes’
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
Warren Buffet
If you’re going to take up people’s time, you might as well make it worth it.
Gerry Graf, advertising legend
“What’s the secret for an artist to have a long career today? Quality — of everything you do. Make quality the priority, not speed … Dre says we’re seeing a lot of quantity over quality right now … If you don’t want to be disposable, take care of the art.”
Jimmy Iovine, music industry legend
A strategy that is easily copied fails fast
Dan Wallace, co-author – The Physics of Brand