Category: Quotes

Quotes

People don’t give a sh*t about your marketing

If you are reading this, you are weird. You are weird because you give a sh*t about advertising. You notice when the ads you’ve made appear in front of you on the telly. You remember when your competitors’ ads pop up on Facebook … You have opinions about it … Now, it’s totally natural that you give a sh*t about advertising. Your rent or your mortgage depends on it. But that doesn’t make you any less weird. And this is a problem, because the people we are advertising to aren’t weird. They are normal. They don’t give a sh*t about advertising.

Lumen Research https://www.lumen-research.com/blog

Quotes

Value selling 101

Jay: “what are you selling?”

Manny: “wrapping paper”

Jay: “wrong – you’re selling Christmas”

Scene from comedy series, Modern Family

b2b B2B Marketing Quotes

What we must offer customers

Brilliant marketing communications advice from advertising legend, Dave Trott…

“If we want them to pay attention, we’ll be entertaining.

If we want them to listen, we’ll be interesting.

If we want them to understand, we’ll make it simple.

If we want them to remember, we’ll make it catchy.

If we want them to do something, we’ll be convincing.”

Quotes

Make your brand famous

It’s no good being a wonderful advert or a wonderful singer or a wonderful movie or a wonderful anything else if it only ever goes to a relatively small number of people. It has to be exposed on a massive basis … You have to go out there and be known to lots of people. It’s a numbers game at the end of the day.

Paul Feldwick, creative legend (via Call to Action podcast episode 74)

Absolutely no selling can ever happen if no one is paying attention. Boring is the enemy.

Derek Walker, advertising icon