It’s no good being a wonderful advert or a wonderful singer or a wonderful movie or a wonderful anything else if it only ever goes to a relatively small number of people. It has to be exposed on a massive basis … You have to go out there and be known to lots of people. It’s a numbers game at the end of the day.
Paul Feldwick, creative legend (via Call to Action podcast episode 74)
Absolutely no selling can ever happen if no one is paying attention. Boring is the enemy.
Derek Walker, advertising icon
What is great oratory after all but the distillation of emotions into exact words
A Robert Harris quote from his novel, Lustrum
Cost cutting is finite (as a sustainable strategy), whereas value creation for customers is infinite.
Professor Malcolm McDonald, renowned marketing expert
No change in behaviour, no change in results
Alex M H Smith, strategist
Entertainment usually is the cost of admission to someone’s brain
Faris Jakob, renowned creative consultant (via Call to Action podcast, episode 116)
What part of our revenue engine is broken?
Do we need activity, or clarity?
Are we scaling, or testing?
Nuno Campos, marketing leader
It’s not about who writes it, it’s about who spots it
John Webster, advertising legend
We (marketers) forget that nobody’s seeking it (our advertising) out. They don’t want to see it. People fast forward through ads
Amy Ferguson, Chief Creative Officer TBWA\Chiat\Day New York (via Call to Action podcast episode 85)
‘Strategy’ means doing the right things. ‘Tactics’ means doing things right.
Professor Malcolm McDonald, renowned marketing expert
Bite-Sized Marcomms 