True economic growth is driven by innovation which is powered by creativity – the ability to imagine “what could be”
Sir John Hegarty, creative legend
Category: Quotes
Avoid routine marketing communications
The big, big problem with routine is that everything starts to look the same. So I constantly try to reinvent my approach
Christoph Niemann, world renowned illustrator
People don’t give a sh*t about your marketing
If you are reading this, you are weird. You are weird because you give a sh*t about advertising. You notice when the ads you’ve made appear in front of you on the telly. You remember when your competitors’ ads pop up on Facebook … You have opinions about it … Now, it’s totally natural that you give a sh*t about advertising. Your rent or your mortgage depends on it. But that doesn’t make you any less weird. And this is a problem, because the people we are advertising to aren’t weird. They are normal. They don’t give a sh*t about advertising.
Lumen Research https://www.lumen-research.com/blog
Value selling 101
Jay: “what are you selling?”
Manny: “wrapping paper”
Jay: “wrong – you’re selling Christmas”
Scene from comedy series, Modern Family
A simple marketing truth: fame is critical
A poorly differentiated brand everybody’s heard of has a lot better chance of success than a well-differentiated brand nobody’s heard of.
Bob Hoffman, advertising legend
What we must offer customers
Brilliant marketing communications advice from advertising legend, Dave Trott…
“If we want them to pay attention, we’ll be entertaining.
If we want them to listen, we’ll be interesting.
If we want them to understand, we’ll make it simple.
If we want them to remember, we’ll make it catchy.
If we want them to do something, we’ll be convincing.”
Make your brand famous
It’s no good being a wonderful advert or a wonderful singer or a wonderful movie or a wonderful anything else if it only ever goes to a relatively small number of people. It has to be exposed on a massive basis … You have to go out there and be known to lots of people. It’s a numbers game at the end of the day.
Paul Feldwick, creative legend (via Call to Action podcast episode 74)
Absolutely no selling can ever happen if no one is paying attention. Boring is the enemy.
Derek Walker, advertising icon
This is a pretty good definition of great marketing writing too
What is great oratory after all but the distillation of emotions into exact words
A Robert Harris quote from his novel, Lustrum
Creating value for customers is critical
Cost cutting is finite (as a sustainable strategy), whereas value creation for customers is infinite.
Professor Malcolm McDonald, renowned marketing expert
Bite-Sized Marcomms 