In this latest instalment of a blog post series that likens topical B2B marketing issues to classic movies (see previous takes on Bridget Jones and The Matrix, for example), I explore the phenomena known as ‘shiny new toy syndrome’. Below I share some perspectives on marketing’s fascination with the latest new thing, but first – and with tongue planted firmly in cheek – I bring you The Life of B2Brian…
… B2B marketing – the movie – part 5: The Life of B2Brian

When I was a kid in London, bad … Some interesting marketing lessons about being bad (or preferably good)

Hello again,

I’m not offering a B2B marketing insight this time around – instead I just thought I’d share a nice little work moment that made me feel good this week. Two moments in fact… … One of the most brilliant moments in B2B marketing

Just about the simplest, most helpful marketing communications tool I ever happened upon (and have used ever since), came from possibly the most creative communicator of our generation – Dave Trott. Below I’ll summarise how I use the tool to inform my B2B marketing, but first, a few words about Dave…. … The simplest, best marketing communications reminder ever?

In Harry Potter and the Chamber of Secrets, in response to renewed revelations … A post about Dumbledore, Schwarzenegger, gnomes and what truly marks out the greatest B2B marketing communicators

If you are a B2B marketer that is focused on brand strategy and service development, I heartily recommend the video on this page in the Harvard Business Review to all fellow B2B marketers >

I know for a fact that many B2B marketers are quietly worried about … B2B the movie 4: Bridget Bones’s To-Do List