Skip to content

Bite-Sized Marcomms

Tips, tricks and trade secrets: a celebration of marketing communications, branding and advertising (with some specific advice on B2B marketing plus a bunch of advertising concepts, just for fun)

  • Home
  • Hello…
  • Other People’s Campaigns I Admire
  • My Advertising Concepts
  • Marketing Quotes
  • B2B Marketing Tips
  • Awards and Accolades
  • Portfolio

Category: B2B Marketing

Having one, persuasive message will help your B2B marketing communications
B2B Marketing

A powerful analogy to help improve your marketing communications

What happens if someone throws a tennis ball at you? You catch it, of course. Dumb question.

But what happens if … A powerful analogy to help improve your marketing communications

B2B Marketing

The science of persuasion

If you’re a fellow marketer and haven’t yet seen this video, I highly recommend it… it provides some invaluable insights into persuasiveness.

positioning your product and de-positioning your competitors
B2B Marketing

Nail your rivals: I think this marketing trick is B2Brilliant

I promised when I set this blog up that I’d share a few tricks that you might be able to apply, tomorrow, to your B2B marketing work. Some of you may be using this technique regularly already but, if not, this is one of my fave tricks when writing sales presentations or other marketing literature… … Nail your rivals: I think this marketing trick is B2Brilliant

How to create advertising that sells by David Ogilvy
B2B Marketing

A must-read for all marketers…

bmmarketer
B2B Marketing

A brilliant, brilliant brand video. From the 1970s

I saw Professor Mark Ritson tweeting about this. It was true 40 years ago, and it’s still true now. Amazing.

Graph about customer attention spans
B2B Marketing

This marketer’s comment about customers annoyed me…

I’m sure the marketer didn’t mean anything by it, but I recently heard a speaker at an large event for senior B2B marketers remark that, in the age of social media, customers have an attention span close to that of a goldfish. The throwaway remark upset me a little bit. My immediate thought was … This marketer’s comment about customers annoyed me…

B2B Marketing

I learned another lesson about empathy this week

I’ve written about empathy before. It’s something I feel strongly about. Empathy (alongside things like creativity, commercial-nous and salesmanship*) is one of those core ingredients that makes the difference between a marketing communicator and a brilliant marketing communicator. It’s possibly the most important ingredient. The way I figure it … I learned another lesson about empathy this week

B2B Catnip - finding the irresistible in B2B marketing
B2B Marketing

One simple secret to irresistible marketing

“Hey, Brian, Samuel L Jackson is on the phone again. He wants to know if you fancy grabbing a beer after work?”

I’d have to think about that offer for about 2 flaps of a hummingbird’s wings before answering “hell, yes.” It would be about as irresistible to me as … One simple secret to irresistible marketing

B2B Marketing

Social media in real life

Customers are busy
B2B Marketing

Marketing is tough. Customers are busy.

“Are you kidding me? We only got 26 sign-ups?”

“What do you mean ‘it only got a 3.6% click through rate’? I spent ages crafting that article.” … Marketing is tough. Customers are busy.

Page navigation

  • Prev
  • 1
  • …
  • 8
  • 9
  • 10
  • 11
  • Next
Create a website or blog at WordPress.com
Bite-Sized Marcomms
Create a website or blog at WordPress.com
  • Follow Following
    • Bite-Sized Marcomms
    • Join 287 other followers
    • Already have a WordPress.com account? Log in now.
    • Bite-Sized Marcomms
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...