“Are you kidding me? We only got 26 sign-ups?”
“What do you mean ‘it only got a 3.6% click through rate’? I spent ages crafting that article.” … Marketing is tough. Customers are busy.
Category: B2B Marketing
Standing on the shoulders of giants
I’ve been working in B2B marketing for a long time. In several industries and across lots of countries. Over the years I’ve learned lots of helpful marketing tricks the hard way. Such as words that are likely to provoke physical violence in a Board meeting, or how to
