My first ever podcast

I was delighted to be invited to join B2B Marketing Magazine’s first ever podcast, to talk about the importance of creativity. For posterity, here’s the link… (I’m the middle speaker!)…

The 4 brand lessons I learned from 19 topless northern men

There has been a lot of rhetoric recently about how branding has changed in the modern era. For example, there is a mantra about the importance of our brand’s purpose to customers. And then there is the notion that customers ‘engage’ with our brands. A short while ago, I put those modern brand theories to the test, with the help of 19 topless northern men. They cleared things up for me quite nicely… The 4 brand lessons I learned from 19 topless northern men