Category: B2B Marketing
A B2B brand’s flashmob
Because why not? 😉
The winners in marketing communications…
“If marketing is ultimately about shaping behaviour in favour of our brands, the winners will be those who best understand the true dynamics of behaviour and how to use this to brief for effective communications.”
Phil Barden, author – Decoded
When you try and rush something
A framework for marketing communications planning
Stephen King’s Planning Cycle from 1974. (H/T Richard Shotton)
A poem I recorded for fellow B2B marketers during the COVID-19 pandemic
It’s part of an initiative trying to raise money for charity The Samaritans. I was proud to contribute. More information on their website >
A couple of B2B webinars I was pleased to contribute to
Both of these are … A couple of B2B webinars I was pleased to contribute to
All else being equal, people do business with people they like
Jeffrey Gitomer, author – The Little Red Book of Selling
Writing is a source of competitive advantage
“Let’s not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality. For the business owner who’s willing to do something different, though, it represents a major – and inexpensive – competitive advantage.”
Mish Slade, copywriter
Bite-Sized Marcomms 