“If marketing is ultimately about shaping behaviour in favour of our brands, the winners will be those who best understand the true dynamics of behaviour and how to use this to brief for effective communications.”
Phil Barden, author – Decoded
Category: B2B Marketing
When you try and rush something
A framework for marketing communications planning
Stephen King’s Planning Cycle from 1974. (H/T Richard Shotton)
A poem I recorded for fellow B2B marketers during the COVID-19 pandemic
It’s part of an initiative trying to raise money for charity The Samaritans. I was proud to contribute. More information on their website >
A couple of B2B webinars I was pleased to contribute to
Both of these are … A couple of B2B webinars I was pleased to contribute to
All else being equal, people do business with people they like
Jeffrey Gitomer, author – The Little Red Book of Selling
Writing is a source of competitive advantage
“Let’s not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality. For the business owner who’s willing to do something different, though, it represents a major – and inexpensive – competitive advantage.”
Mish Slade, copywriter
Classic marketing tweet
Relevant, distinctive & true. B2B value propositions…
“A proposition is the answer to the question ‘give me one good reason why I should buy your product’ … A good proposition has three factors: 1) relevance to your target audience; 2) it’s got to be distinctive from what the competition are saying; and 3) it’s got to be demonstrably true. It’s about understanding your customer, your competitor and your product.”
Simon Hayhurst, Coleman Parkes B2B Research
Actually be different, not the same
Preach 👏🏻
Bite-Sized Marcomms 