(H/T Doug Garnett)
Category: B2B Marketing
The top 10 factors driving marketing communications effectiveness
Courtesy of Professor Mark Ritson… … The top 10 factors driving marketing communications effectiveness
Love this, from Tom Fishburne
I also love Lee Clow’s related quote: “Every client wants something new. And three examples of where it’s worked before” H/T @jason_fox
Salience
Noun. The quality of being particularly noticeable or important; prominence.
The importance of creativity in B2B marketing
I was delighted to be have been interviewed for this Raconteur report on the future of B2B marketing, which was published in July 2019 by The Times of London. My message? Creativity is … The importance of creativity in B2B marketing
Yoda the Marketer says: be brave fellow marketers
A brilliant & hilarious copywriting speech by Ryan Wellman
My first ever podcast
I was delighted to be invited to join B2B Marketing Magazine’s first ever podcast, to talk about the importance of creativity. For posterity, here’s the link… (I’m the middle speaker!)…
