All else being equal, people do business with people they like
Jeffrey Gitomer, author – The Little Red Book of Selling
All else being equal, people do business with people they like
Jeffrey Gitomer, author – The Little Red Book of Selling
“Let’s not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality. For the business owner who’s willing to do something different, though, it represents a major – and inexpensive – competitive advantage.”
Mish Slade, copywriter
“A proposition is the answer to the question ‘give me one good reason why I should buy your product’ … A good proposition has three factors: 1) relevance to your target audience; 2) it’s got to be distinctive from what the competition are saying; and 3) it’s got to be demonstrably true. It’s about understanding your customer, your competitor and your product.”
Simon Hayhurst, Coleman Parkes B2B Research
Preach 👏🏻
p.s. you can legit call me a fanboy, but … For posterity, a B2B marketing podcast I recorded last year
(H/T Doug Garnett)
Courtesy of Professor Mark Ritson… … The top 10 factors driving marketing communications effectiveness