Image via @ZedTrafikker
Category: B2B Marketing
Ten commandments of copywriting, by G Lynn Summer
The one where people tell marketers to ‘kill ourselves’, plus 5 more helpful thoughts
I received a few tweets and messages last year that were a teeny tiny teensy bit unsettling. They were to do with … The one where people tell marketers to ‘kill ourselves’, plus 5 more helpful thoughts
Oh my… an emotional response to marketing technology
Embracing the old adage’ sharing is caring’, I’ve recently been going through one of those phases where marketing technology (‘martech’) has occupied a LOT of my time. Specifically, my team mates and I have been … Oh my… an emotional response to marketing technology
The 4 brand lessons I learned from 19 topless northern men
There has been a lot of rhetoric recently about how branding has changed in the modern era. For example, there is a mantra about the importance of our brand’s purpose to customers. And then there is the notion that customers ‘engage’ with our brands. A short while ago, I put those modern brand theories to the test, with the help of 19 topless northern men. They cleared things up for me quite nicely… … The 4 brand lessons I learned from 19 topless northern men
Beware the curse of B2B marketing
In a few minutes I’ll share a nasty little curse that can harm us B2B marketers if we’re not careful. I’ll show you some of the tell-tale signs that you’ve been afflicted by it, offer some ideas on how you can rid yourself of it and provide a suggestion of where I think the curse may come from. Warning: it might be YOUR fault! 😉
I’ll get to all of that in a moment, but first, Tom Cruise… … Beware the curse of B2B marketing
