p.s. you can legit call me a fanboy, but … For posterity, a B2B marketing podcast I recorded last year
(H/T Doug Garnett)
Courtesy of Professor Mark Ritson… … The top 10 factors driving marketing communications effectiveness
I also love Lee Clow’s related quote: “Every client wants something new. And three examples of where it’s worked before” H/T @jason_fox
Noun. The quality of being particularly noticeable or important; prominence.
I was delighted to be have been interviewed for this Raconteur report on the future of B2B marketing, which was published in July 2019 by The Times of London. My message? Creativity is … The importance of creativity in B2B marketing
I was delighted to be invited to join B2B Marketing Magazine’s first ever podcast, to talk about the importance of creativity. For posterity, here’s the link… (I’m the middle speaker!)…