Author: bmmarketer

Excite people already in the know. Surprise people who thought they knew.

Vikki Ross, copywriter

The outperformance of design-led companies suggests that good design continues to be good business

McKinsey & Co, 2018

If a brand fails to differentiate, customers have no basis for choosing it over others.

David Aaker, Professor Emeritus, UC Berkeley

Shit delivered at the speed of light is still shit

David Abbott, advertising legend