Author: bmmarketer
Nike is the industry Goliath, but it will only succeed by thinking and acting like the industry David
Phil Knight, Co-Founder – Nike
An ad idea I sent to Creative Equals (creativeequals.org)
Classic advert – shouting safety without shouting safety
An advertising concept for the submarine service
A rough advertising idea for a local skip hire business
Better products don’t win. Better perceptions tend to be the winners. Truth will not out unless it has some help along the way.
Jack Trout, renowned brand expert
A few years old now, but still fresh. A great use of tech in marketing
I admire this recent campaign from Poland
I couldn’t find a summary of Greenpeace’s ‘to the last tree standing’ campaign on YouTube, but check out the video on this link for the lowdown > … I admire this recent campaign from Poland
The greater the similarity between products, the less part reason plays in brand selection.
David Ogilvy, advertising legend
Bite-Sized Marcomms 