Tips, tricks and trade secrets: a celebration of marketing communications, branding and advertising (with some specific advice on B2B marketing plus a bunch of advertising concepts, just for fun)
Paying homage to the Chips – 11 brilliantly creative adverts
The Chip Shop Awards – probably the world’s most raw celebration of pure advertising creativity – are coming up soon. (You can read why they’re called the Chip Shop Awards here). I’m proud to have won a few commendations in the past few years, but I’ve not (yet) picked up a coveted ‘chip’. I’ll keep trying, but in the meantime, here are just a few examples of the fun, provocative or inspirational ideas on show…
Great ad for natural constipation remedy ‘Senokot’ by creative team Jack Patarou and Kelly Bugg
Ad idea for lubricant ‘WD40’ by agency C21Print ad idea for nappy-rash relief cream ‘Sudocrem’ by creatives Adam McGowan, Alan Houghton and Dave MullenAdvertisement for opticians ‘Specsavers’ by creative team Sav Evangelou, Alex Rose and James StedmanHilarious advert for hot chili sauce ‘Hoy Fung’ by creative team Geoff Dodd, Rob Lewis and Tom HargreavesA fun piece of copywriting for online train ticket provider ‘trainline’A provocative ad for charity ‘Women’s Support Project’ by creative team Adam Woolley, Alex Allston, Sarah Arthur and Matthew LambA beautiful visual execution for Nike Golf by Ross WoodsA fun ad for bookstore ‘Waterstones’ by Jon SharpA great ad for toothpaste brand ‘Oral B’ by the awesome Paul BondA thought-provoking ad for ‘the Alzheimer’s Society’ by creative team Viv Griffiths, Ali Beesley, Vicky Kwan and Rich Kelly
Bite-Sized Marcomms 