Trash Isles

Advertising concept for Fitbit

Here’s an absolutely certain B2B marketing prediction ;-)

I make a prediction about B2B marketing below – one that I’m fairly certain of – but first, some sunshine… … Here’s an absolutely certain B2B marketing prediction 😉

You don’t need a digital strategy. You need a better strategy, enabled by digital.

George Westerman, principal research scientist – MIT Initiative on the Digital Economy

Campaigns

Cool ad by a rainproof clothing brand

B2B Marketing

Trolls, tribes and a B2B trap to avoid

This article was originally published by B2B Marketing Magazine in the build-up to B2B Ignite 2018 – the world’s biggest B2B growth marketing event and recommended by entrepreneur.com as one of the top 10 conferences to attend…

There’s a nasty little trap that us B2B marketers can fall into if we’re not careful. A potentially perilous pitfall that can stop us from achieving what our companies pay us to achieve. Worse still, you … Trolls, tribes and a B2B trap to avoid